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2025 Marketing-Cloud-Email-Specialist: Newest Answers Salesforce Certified Marketing Cloud Email Specialist Real Questions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q54-Q59):

NEW QUESTION # 54
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber's engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Journey Builder
B. Scheduled Email Sends
C. Automation Studio
D. Predictive Email

Answer: A

NEW QUESTION # 55
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that contains several recurring emails and decisioning points
B. An automation that deletes old data extensions, emails, and reports
C. An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Explanation:
As a good first step in adding automation to its email marketing, Northern Trail Outfitters should create an automation that imports subscriber data regularly and updates key data extensions. This ensures that the data is always up-to-date and accurate, forming the foundation for all subsequent automated campaigns and decisioning processes.
References:
* Salesforce Marketing Cloud Documentation on Automation Studio

NEW QUESTION # 56
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

A. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
B. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email.
C. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

Answer: C

NEW QUESTION # 57
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Einstein Content Selection
B. Enhanced Dynamic Content
C. Einstein Copy Insights

Answer: A

NEW QUESTION # 58
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Decision Splits
B. Exits
C. Goals

Answer: C

Explanation:
Explanation
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.

NEW QUESTION # 59
......

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